Lahore Coke Food Fest 2018 – Episode 1

Coke Fest 2018 - Lahore

Innovative Biscuits takes Coke Fest by storm

The biggest food and music festival Coke Fest 2018 has started in Lahore and the first show held in Lake City and in a short time became the talk of the town!

Cuisines ranging from mouthwatering Desis to appetizing continentals were all present at the grounds to tantalize our taste buds.


Although, there were a number of food stalls at the event, Innovative Biscuits grab the attention of visitors creating quite a stir at the festival and brought a special treat for all visitors coming to their stall.

Innovative Biscuits brought back their very successful Ice Cream Sandwich Bar to their stall!

Customers were excited to get a pack of Innovative Digestive Biscuits. They also had the chance to pick their favorite ice cream flavor and toppings and enjoy a free Innovative Ice Cream Sandwich.

The Mystery Machine on #CokeFest2018

To make things more exciting, the event also had the“Mystery Machine” – a vending machine that intrigued visitors with the “Try Me” Button and where many surprises were waiting for them.

Whenever someone pressed the button, the entire area came to life! Lights flashed, confetti popped, sirens buzzed and a mystery hand from the machine delivered a surprise gift! Visitors received many gifts including packs of Innovative biscuits, board games, flowers, pizzas and many other exciting prizes.

A glimpse of the most indulging moments at #CokeFest. This is #InnovativeDigestive

A glimpse of the most indulging moments at #cokefest This is #InnovativeDigestive #InnovativeBiscuits #InnovativeIceCreamSandwichBar

Posted by Innovative Biscuits on Thursday, November 22, 2018

The sight at the festival around the stall and the mystery machine were the reminiscent of the non-social media days when people used to gather around vending machines and share the experiences together rather than on mobile phones.

Drone Sampling Wowed Everybody

It is to be noted that Innovative Biscuits are the first ones who brought the concept of drone sampling to Pakistan in the previous Coke Fest.


This time, a number of drones were flown from the Innovative Biscuits stall with baskets attached carrying packs of Innovative Biscuits. The flying drones delight the attendees and also dropped giveaways for them.

Awesome #iDisconnect

The biscuit brand came up with a unique idea and created an iDisconnect lounge at their stall, which provided a relaxing area to the visitors. As there was a large influx of crowd at Coke Fest, visitors were able to enjoy their meals in a comfortable area.

But there was something unique about the lounge…….!


Those who wanted to hang out in the lounge had to give up their phone to connect with friends at #iDisconnect lounge on #CokeFest2018 and take a break from technology! If they were able to do that, the area was theirs to enjoy a good time with family and friends.


Umair Mustafa, Head of Marketing at Innovative Biscuits said:

I am really excited about the Innovative Biscuits’ stall at Coke Fest this year. We have created multiple activities to engage the visitors while creating exciting product experiences. But most importantly, we are excited to get people to disconnect from technology in order to create connections and enjoy this moment in real time.


In a short summary, the audience absolutely enjoyed the unique concepts introduced by the brand. From the DIY sandwich bars to the iDisconnect lounge and finally, the giveaway carrying drones that really added that cherry on top!


Now, we’re already looking forward to the next round. Let’s hope this time its even bigger and better!


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‘Coke Fest’ – Pakistan’s Biggest Music & Food Celebration

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