Popular American pancake chain IHOP – breakfast house famously known for its delicious and syrupy pancakes – is coming to Pakistan and the good news is that the first outlet will open in Karachi.
In a report by Bloomberg, it has been reported that the international chain is gearing up to open its first store in Pakistan, followed by at least 18 more.
The first branch will be opened in Karachi by the end of 2019, followed by 18 more branches across the country over the course of nine years.
Dine Brands Global Inc, the parent company of IHOP revealed that nine of its franchises in Pakistan would be operated by the Gerry’s Group while the rest would be sub-franchised.
During the occasion, Managing Director Gerry’s Group Akram Wali also shared:
“We are delighted to be bringing the world famous American IHOP experience to our country and to our portfolio of successful companies. While IHOP will be a new brand in Pakistan, there is already significant awareness of and excitement about IHOP and we look forward to the opening of our first location later this year.”
(Quoted as saying in a press release by AP News.)
The decision to enter into the Pakistani market is a part of the American pancake restaurant’s “efforts to seek new revenue abroad”, reported Bloomberg.
Bloomberg also quoted Dine Brands Chief Executive Officer Steve Joyce as saying:
“Pakistan’s rapidly growing economy” was part of the reason behind opening branches there.”
HOP, which was founded in 1958, has been a global brand since 1969. The chain is already present in 14 countries including India, Thailand and Guam and is exploring possibilities for business in the United Kingdom, Bloomberg reported.
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