Pepsi Calls Super Bowl Truce with Coke

pepsi coca cola

Pepsi has called on Coca-Cola for a truce after the brands spent months battling it out over Super Bowl coverage.

 

The #ColaTruce and #TogetherisBeautiful is trending after the two world-famous rival cola brands, Pepsi and Coca-Cola have called for a truce.

 

PepsiCo, in a surprise-marketing stunt placed a statue of its founder Caleb Bradham beside a life-size bronze statue of Coca-Cola founder John Pemberton, located outside the World of Coca-Cola in downtown Atlanta. The spot is near where Super Bowl pre-game activities are taking place.

 

Being the official sponsor of the National Football League, PepsiCo owns the exclusive branding rights to Super Bowl LIII and it is all set to paint the town blue with their active marketing campaign in the city.

 

On the other hand, Coca-Cola, the Atlanta based, is the sponsor of the Atlanta Falcons and has the pouring rights inside Mercedes-Benz Stadium.

 

Many were waiting for Coke to paint the town red with guerilla marketing, but it looks like Pepsi beat it to the punch by calling on the brand to join them in a truce.

 

In the midst of all the excitement, PepsiCo decided to lighten up the tension and called for a temporary truce with its all-time rival brand.

Coke, which hadn’t been given advanced notice, apparently played along with its archrival.

 

“We are going to welcome them with a Coke and a smile,” Coca-Cola spokeswoman Kate Hartman said.

Pepsi placed a bronze statue of its founder, Caleb Bradham with the statue of the Coca-Cola founder, John Pemberton outside downtown Atlanta’s World of Coca-Cola.

 

Pepsi also added that it would donate a meal to the Atlanta United Way with every retweet of the #ColaTruce!

 

Coca-Cola also appreciated this gesture from Pepsico and replied:

However, the statue had been taken away. On a return run, Pepsi apparently felt like it got the cold shoulder.

 

It tweeted: “Hey @CocaCola we swung by but it looks like you weren’t into having us over today…that doesn’t feel very #TogetherIsBeautiful.”

 

The hashtag is a reference to a new Coke TV commercial highlighting different animated people coming together. It is slated to air just before Sunday’s game.

PepsiCo later thanked everyone for participating in the #ColaTruce and said: “Together is more than OK”!