ReFest Pakistan’s First Environment-Friendly Food Festival

Pakistan’s first environmental-friendly food festival is being organized in Karachi from April 05 to 07 in order to discourage single-use plastics and promote sustainable food consumption.



The WWF-Pakistan and BrandLogics have partnered to organize the country’s first environmental-friendly food festival in the city.


The theme of the festival is to spread awareness about the cause and enjoy the festivals responsibly, as per WWF, festivals were one of the reasons of over littering and because of massive use of single-use plastic in food festivals. The festival, ReFest, aims to reduce food waste and raise awareness about eating food in a responsible way as well as adopting sustainable practices in our daily lives such as reduced use of single-use plastics.

Festival theme

The unique concept behind this event is to revisit the idea of organizing food festivals, reduce food wastage, recycle what we can and reuse creatively.


Global Hunger Index 2016 Report

According to the Global Hunger Index 2016 report on Pakistan, approximately 40% of food in the country is wasted which amounts to close to 36 million tons of food waste per year in the country.


This level of wastage is alarming when compared to the figure that 43% of the country’s citizens remain food insecure with 18% facing severe shortages.


In an effort to make zero waste to landfills, a number of steps will be taken at the venue.

  • WWF has specially imported eco-friendly cutlery from China which will be used in the festival so that there is no more wastage of single-use plastic.
  • People will be encouraged to use paper plates and cups as well as aluminum plates and packaging.
  • Special partnerships with waste management parties have been made to maintain the cleanliness after the festival.
  • Tickets used during the event will be made from recycled paper. To reduce carbon emissions, carpooling is encouraged and tree plantations will be carried out after the festival.
  • ReFest teams will incentivise consumers to collect bottles at the venue.


Not only this, the festival will also have a recycled art exhibition area. Finally, all surplus food not sold at the end of each day of the festival will be collected by Robin Hood Army and distributed to less privileged people in the city.


What Else!

The festival is full of entertainment and food varieties but in a responsible way, which is going to be huge as we usually don’t see the focus here and see pictures circulating after the food festivals on the internet with massive littering at the venue.


You’ll get to listen to your favorite singers there including Sounds of Kolachi, Umair Jaswal, Abid Brohi, Natasha Baig, Naeem Abbas Rufi, 21 The Band, Tamasha, Khamaaj, and Raafey Israar.



This three-day event will be open for general public at Beach View Park, Clifton from Friday, 5 April to Sunday 7 April.


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