Soya Supreme’s “Thora Aur Khao” Hits The Right Chords!

soya supreme tvc

All Pakistanis have immense love for food. The land of spices as it is known, we take great pride in our dishes be it Sindhi biryani, Peshawari chapli kabab, Lahori chargha and murgh channay or Balochi sajji.


As a nation, we enjoy different type of cuisines and experience a plethora of different flavors. Unfortunately, despite our foodie-nature, we often feel the need to compromise on eating our favourite cuisines as we try to prioritize health and fitness. But what if you could eat everything you want without having to compromise on a healthy heart, mind, and body?


Soya Supreme is a brand we are all familiar with, has recently launched its new TVC that literally highlights the nation’s intricate connection with food. With Soya Supreme’s light and healthy oil, it gives us the perfect reason to eat “Thora Aur”.

In their latest campaign ‘Thora Aur Khao’, the brand gives its audience the good news that people don’t need to hold back on their favourite foods anymore. They can have the spicy plate of delicious biryani, a sizzling plate of fish or a scrumptious round of BBQ fresh off the grill because food cooked in a light and healthy Soya Supreme oil gives them room to eat just a little bit more.


The TVC focuses on our culture and our way of life as well. It is kind of a commentary on how food can literally make any moment better, just by being there. All the moments in our life can be associated with food and the campaign picks up this insight cleverly.


Soya Supreme takes us through the magical moments that we spend with our loved ones. These moments such as having “Maa key haath ka bana hua khana” are simply the highlights of our lives. Then there are the fun times we spend with our closed ones like all those birthday treats and what not. Or the midnight munchies that were made special with Soya Supreme’s light and healthy cooking oil.


The most attractive feature of the entire campaign is the catchy jingle. From the moment it starts, viewers are absolutely hooked to the mesmerising visuals that are well complemented by the jingle.


Launched in the 1990s, Soya Supreme was the only cooking oil in Pakistan that treated the oil at Ultra High Temperature. It is the flagship brand of Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), and is one of the top three players in the premium segment of edible oil category. As one of the most renowned names in Pakistan, the oil brand has always encouraged us to eat smart and healthy.


The best part about their latest campaign is that everyone is a foodie, young or old, male or female, there are absolutely no boundaries when it comes to munching.


The brand is promoting its new campaign on ATL & BTL mediums like TV, Radio, Digital, Outdoor and in-store Point Of Sale Material to ensure a 360ᵒ visibility covering all touch-points of the audience.


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